Edverb

Edverb

A course discovery platform designed to help learners choose the right online courses with clarity and confidence.

A course discovery platform designed to help learners choose the right online courses with clarity and confidence.

Problem

Online learning platforms offer thousands of courses, but learners often struggle to identify which ones are truly worth their time and money. Most platforms prioritize selling courses over helping users compare options, assess relevance, or make confident decisions—leading to confusion, decision fatigue, and poor course choices.

Context

My role: Sole designer

Duration: 3 months

Responsibilities: End-to-end UX process

Highlights

Highlights

Key outcomes achieved through design decisions made during the initial product launch.

Key outcomes achieved through design decisions made during the initial product launch.

3

Core discovery filters

1

Clear decision flow

CHAPTER 1

CHAPTER 1

Discovery

Discovery

Agency context

Competitive review

User intent mapping

RESEARCH

Understand the agency reality

Black Banana had the services, the results, and the ambition — but no digital presence that could communicate any of it. I started by understanding the agency's positioning, who they wanted to attract, and what winning looked like for them. Here's what shaped the direction:

  • The agency needed to prove execution quality through the product itself — not just claim it

  • Three service verticals needed clear separation without creating decision paralysis

  • Trust had to be established visually before a single word was read

Agency context

Competitive review

User intent mapping

RESEARCH

Understand the agency reality

Black Banana had the services, the results, and the ambition — but no digital presence that could communicate any of it. I started by understanding the agency's positioning, who they wanted to attract, and what winning looked like for them. Here's what shaped the direction:

  • The agency needed to prove execution quality through the product itself — not just claim it

  • Three service verticals needed clear separation without creating decision paralysis

  • Trust had to be established visually before a single word was read

CHAPTER 2

CHAPTER 2

Strategy

Strategy

Vision

Reimagine how learners discover and choose online courses by building a transparent, comparison-driven platform that prioritizes relevance, clarity, and informed decision-making over promotion.

Reimagine how learners discover and choose online courses by building a transparent, comparison-driven platform that prioritizes relevance, clarity, and informed decision-making over promotion.

Value proposition

Enable learners to compare courses with confidence by centralizing trusted information, reducing decision fatigue, and guiding them toward courses that best fit their goals.

High-level roadmap

Discovery

Phase 1

Phase 2

product context

Course discovery

Company dashboard

CHAPTER 3

CHAPTER 3

Guidelines & libraries

Guidelines & libraries

Brand expressions

Design system

Brand expressions

Design system

Chapter 4

Chapter 4

Design

Design

Information architecture

User flows & wireframes

Information architecture

User flows & wireframes

CHAPTER 5

CHAPTER 5

Evaluative research

Evaluative research

RESEARCH

User testing

From early usability testing and feedback sessions, I evaluated how clearly users understood Edverb’s value proposition and how confidently they could compare courses and make decisions. The sessions helped validate core assumptions and highlighted areas for refinement. Key takeaways included:

  • Most users quickly understood the purpose of Edverb as a course comparison platform, not a learning provider

  • Users appreciated side-by-side comparisons, but wanted clearer signals to decide faster

  • Some users hesitated before redirecting, indicating a need for stronger trust and reassurance cues

“This makes choosing a course much easier. I don’t feel lost comparing options anymore.”

Participant 2

Early Edverb user during usability testing

CHAPTER 6

CHAPTER 6

Phase 1

Phase 1

Course discovery

Course discovery

Learners explore verified courses using filters like platform, price, duration, level, and ratings to quickly narrow down relevant options without promotional bias.

Learners explore verified courses using filters like platform, price, duration, level, and ratings to quickly narrow down relevant options without promotional bias.

Side-by-side comparison

Side-by-side comparison

Learners compare multiple courses across key parameters such as price, ratings, duration, and format to confidently evaluate trade-offs before making a decision.

Learners compare multiple courses across key parameters such as price, ratings, duration, and format to confidently evaluate trade-offs before making a decision.

Learning overview

Learning overview

Learners track saved courses, comparison history, and personalized recommendations, helping them stay organized throughout the discovery and evaluation process.

Learners track saved courses, comparison history, and personalized recommendations, helping them stay organized throughout the discovery and evaluation process.

CHAPTER 7

CHAPTER 7

Phase 2

Phase 2

Company dashboard

Company dashboard

A centralized dashboard designed for partner companies to manage courses, track platform performance, and control content across Edverb from a single interface.

A centralized dashboard designed for partner companies to manage courses, track platform performance, and control content across Edverb from a single interface.

Outcomes

Outcomes

1000+

Students found career-aligned courses on launch

3 steps

Reduced full course decision flow end-to-end

10+

Comparison parameters per course

Retrospective

Retrospective

What I would do differently

I would validate core assumptions earlier through quick usability tests before expanding the feature set. While the product vision was clear, early validation on comparison flows and filtering logic could have helped prioritize features with higher learner impact sooner.

Lessons

Designing Edverb reinforced how critical trust and clarity are in learning platforms. Learners don’t want more options — they want confidence in their choice. Clear comparisons, transparent pricing, and verified information mattered more than visual novelty.

Tradeoffs

One key tradeoff was balancing depth of information with cognitive load. While it was tempting to surface every course detail, I intentionally simplified views and deferred advanced information behind progressive disclosure to keep decision-making lightweight.

Get in touch

Feel free to reach out if you want to chat or have
any questions.

Copyright © 2026 Sumit Darji. All rights reserved

Get in touch

Feel free to reach out if you want to chat or have
any questions.

Copyright © 2026 Sumit Darji. All rights reserved