Problem
Online learning platforms offer thousands of courses, but learners often struggle to identify which ones are truly worth their time and money. Most platforms prioritize selling courses over helping users compare options, assess relevance, or make confident decisions—leading to confusion, decision fatigue, and poor course choices.
Context
My role: Sole designer
Duration: 3 months
Responsibilities: End-to-end UX process
3
Core discovery filters
1
Clear decision flow
Value proposition
High-level roadmap
Discovery
Phase 1
Phase 2
product context
Course discovery
Company dashboard
RESEARCH
User testing
From early usability testing and feedback sessions, I evaluated how clearly users understood Edverb’s value proposition and how confidently they could compare courses and make decisions. The sessions helped validate core assumptions and highlighted areas for refinement. Key takeaways included:
Most users quickly understood the purpose of Edverb as a course comparison platform, not a learning provider
Users appreciated side-by-side comparisons, but wanted clearer signals to decide faster
Some users hesitated before redirecting, indicating a need for stronger trust and reassurance cues
“This makes choosing a course much easier. I don’t feel lost comparing options anymore.”
Participant 2
Early Edverb user during usability testing
25+
Core user flows designed
3
Primary personas supported
40+
Key screens shipped
What I would do differently
I would validate core assumptions earlier through quick usability tests before expanding the feature set. While the product vision was clear, early validation on comparison flows and filtering logic could have helped prioritize features with higher learner impact sooner.
Lessons
Designing Edverb reinforced how critical trust and clarity are in learning platforms. Learners don’t want more options — they want confidence in their choice. Clear comparisons, transparent pricing, and verified information mattered more than visual novelty.
Tradeoffs
One key tradeoff was balancing depth of information with cognitive load. While it was tempting to surface every course detail, I intentionally simplified views and deferred advanced information behind progressive disclosure to keep decision-making lightweight.