Case studies

WEBSITE · CREATIVE AGENCY · 2026

Black Banana

Agency had killer creative work but no funnel. Leads were leaking, repeat clients were guesswork.

So we stopped designing a website. We designed a client acquisition machine.

25+

Client acquisitions

68%

Repeat rate

0→1

Brand to product

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WEBSITE · CREATIVE AGENCY · 2026

Black Banana

Agency had killer creative work but no funnel. Leads were leaking, repeat clients were guesswork.

So we stopped designing a website. We designed a client acquisition machine.

25+

Client acquisitions

68%

Repeat rate

0→1

Brand to product

View case study

Website · Edtech · 2025

Edverb

Students were drowning in 10,000+ courses. None of them knew what "good" looked like.

So we stopped designing a marketplace. We designed a decision engine.

38%

Discovery rate

25+

User interviews

3 mo

Ship time

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Website · Edtech · 2025

Edverb

Students were drowning in 10,000+ courses. None of them knew what "good" looked like.

So we stopped designing a marketplace. We designed a decision engine.

38%

Discovery rate

25+

User interviews

3 mo

Ship time

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MOBILE APP · EDTECH · 2024

JEE Prep App

Students were dropping out of JEE prep apps. Everyone blamed content. The real reason was invisible progress.

So we stopped adding more content. We started showing them how far they'd come.

200+

User interviews

Team led

100%

Beta approval

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WEBSITE · EDTECH · 2025

Science of Success

A new JEE app with no parent brand. The product felt standalone — no story, no room to scale to future exams.

So we stopped designing a product page. We designed a parent brand.

2 wk

Ship time

Focused sections

Conversion goal

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