I’m Sumit

Product designer who builds clarity-first
learning products.

Product designer who builds clarity-first learning products.

Current location: Pune

Local time:

8:18 AM

Learn more

Top projects

WEBSITE · CREATIVE AGENCY · 2026

Black Banana

Agency had killer creative work but no funnel. Leads were leaking, repeat clients were guesswork.

So we stopped designing a website. We designed a client acquisition machine.

25+

Client acquisitions

68%

Repeat rate

0→1

Brand to product

View case study

WEBSITE · CREATIVE AGENCY · 2026

Black Banana

Agency had killer creative work but no funnel. Leads were leaking, repeat clients were guesswork.

So we stopped designing a website. We designed a client acquisition machine.

25+

Client acquisitions

68%

Repeat rate

0→1

Brand to product

View case study

Website · Edtech · 2025

Edverb

Students were drowning in 10,000+ courses. None of them knew what "good" looked like.

So we stopped designing a marketplace. We designed a decision engine.

38%

Discovery rate

25+

User interviews

3 mo

Ship time

View case study

Website · Edtech · 2025

Edverb

Students were drowning in 10,000+ courses. None of them knew what "good" looked like.

So we stopped designing a marketplace. We designed a decision engine.

38%

Discovery rate

25+

User interviews

3 mo

Ship time

View case study

MOBILE APP · EDTECH · 2024

JEE Prep App

Students were dropping out of JEE prep apps. Everyone blamed content. The real reason was invisible progress.

So we stopped adding more content. We started showing them how far they'd come.

200+

User interviews

Team led

100%

Beta approval

View case study

Decision

Ownership

Constraints

Growth

How I make design decisions

I simplify before I add. I question every screen and remove anything that doesn’t help the user move forward. I focus on clarity, logical flow, and making the next action obvious.

Example

Reduced JEE app onboarding from 5 steps to 2.

Decision

Ownership

Constraints

Growth

How I make design decisions

I simplify before I add. I question every screen and remove anything that doesn’t help the user move forward. I focus on clarity, logical flow, and making the next action obvious.

Example

Reduced JEE app onboarding from 5 steps to 2.